Beyond looking beautiful, let's feel beautiful.
Skincare has the power to amplify your radiance, but true beauty comes from how you feel. We're here for all of it - for you to not only look uniquely beautiful, but, most importantly, to feel it.
With Love,
Emelie, CEO
This Is Your Skin's Happy Place, Yours Too.
This Was Never Just About Great Skincare.
Yes, we believe we have some of the best formulas out there - but this journey is bigger than products. It’s about empowering you and helping you feel truly, naturally beautiful.
This Is About Lighting Up a Better Future for Beauty.
A future where skincare lifts you up instead of picking you apart. Where the industry supports your confidence instead of feeding your self-consciousness.
This Is About Your Unique Beauty.
Helping you see it. Feel it. Celebrate it.
And guiding you toward your personalised Base+Booster routine - your own at-home beauty clinic designed around your real skin.
This Is About Doing Things Right.
No animal testing. Recyclable packaging. Science-backed ingredients that respect both your skin and the planet.
And the knowledge, support, and education you need to build a routine that’s truly yours.
This Is About Rewriting the Beauty Story.
Moving past filters, perfection pressure, and photoshopped ideals - and celebrating authentic, beautifully imperfect skin.
This Is About Embracing Fabulous Ageing.
Choosing to be pro-age, not anti-age.
Glowing with joy, strength, bounce, and confidence at every stage.
This Is About Loving Ourselves.
Every. Single. Day.
And coming together as a community to remind each other of that truth.
This Is Your Skin’s Happy Place. And Yours, Too.
The Journey to Skincare that Empowers
The year was 2012.
A group of passionate individuals saw a world of skincare filled with fleeting promises and procedures that felt out of reach. We yearned for something more, something deeper - skincare that empowered, not just promised.
Inspired by the wisdom of Swedish beauty rituals and the precision of Swiss technology, a spark ignited. We envisioned a line of clinically-proven tools you could use right at home, products that wouldn't break the bank but delivered real, visible results.
We took microneedle treatment with Skin Roller from the clinic and adapted it for home use. Since the start in 2012, we have delivered over three and half a million microneedle treatments worldwide.
Fast forward to 2022, our objective became clear: to make skincare easy, fun, and affordable. Introducing Base+ products developed in Sweden, we empower you to become your own skin expert. Tailor your skincare routine to your unique needs, adapting to seasonal changes and daily requirements.
2024 and beyond: The journey to empowering skincare continues, always with the focus of supporting you to feel beautiful.
250
K+
Happy Customers
12
+
Years of Experiences
3.5
M+
Microneedle Treatments
91
%
Visible Improvement
- När du gör ett urval uppdateras sidan.
- Öppnas i ett nytt fönster.