Beyond looking beautiful, let's feel beautiful.
Skincare has the power to amplify your radiance, but true beauty comes from how you feel. We're here for all of it—for you to not only look uniquely beautiful, but, most importantly, to feel it.
With Love,
Emelie, CEO
This Is Your Skin's Happy Place, Yours Too.
This Was Never Just About The Best Skincare.
We do believe we have the best skincare, but this is also about empowering you and making you feel truly beautiful.
This Is About Shining a Light On a Brighter Future of Beauty.
It's about believing the beauty industry can be a force for good, rather than one built on growing your self-consciousness and capitalising on flaws.
This Is About Your Unique Beauty.
It's about helping you see it, feel it, and increase your glow and skin confidence. And it's about helping you find your personalised skincare routine with our base+booster at your own at-home beauty clinic.
This Is About Doing Things Better.
No animal testing, recyclable packaging, and ingredients chosen with science. Backed up by education and AI for you to optimise your unique routine.
This Is About Rewriting The Beauty Story.
It's about celebrating authentic, perfectly imperfect beauty and not letting filters or photoshopped pictures distort reality.
This Is About Embracing Fabulous ageing.
It's about being pro-ageing and doing it fabulously with joy, bounce & glow.
This Is About Loving Ourselves.
Every. Single. Day. And it's about us coming together to help each other stay true to that promise.
This Is Your Skin's Happy Place, Yours Too.
The Journey to Skincare that Empowers
The year was 2012.
A group of passionate individuals saw a world of skincare filled with fleeting promises and procedures that felt out of reach. We yearned for something more, something deeper - skincare that empowered, not just promised.
Inspired by the wisdom of Swedish beauty rituals and the precision of Swiss technology, a spark ignited. We envisioned a line of clinically-proven tools you could use right at home, products that wouldn't break the bank but delivered real, visible results.
We took microneedle treatment with Skin Roller from the clinic and adapted it for home use. Since the start in 2012, we have delivered over three and half a million microneedle treatments worldwide.
Fast forward to 2022, our objective became clear: to make skincare easy, fun, and affordable. Introducing Base+ products developed in Sweden, we empower you to become your own skin expert. Tailor your skincare routine to your unique needs, adapting to seasonal changes and daily requirements.
2024 and beyond: The journey to empowering skincare continues, always with the focus of supporting you to feel beautiful.
250
K+
Happy Customers
12
+
Years of Experiences
3.5
M+
Microneedle Treatments
91
%
Visible Improvement
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